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Tag: memory

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The Dangers of Relying on Long-Term Memory in Decision Making

I often get challenged when I suggest that most of us have pretty poor long term recall. Admittedly, I too once believed that about myself – and worse, I still do believe that! And this committed, falsely held opinion is the very essence of why business leaders and decision makers […]

February 3, 2009 / No Comments / More

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