Tag: Marketing


2 Common Errors in Demand Forecasting

The two most common errors that many companies make in demand forecasting are in: The basis for forecasting The confusion between demand and targets Many product based companies tend to forecast based solely on SKU. The true demand for any product or service is for the features that a product […]


BI Supports Sales Process Integrity

There are those who believe that business intelligence driven selling and marketing is leading towards a more depersonalised style of selling – yet in reality, the opposite is true. The old mode of selling was very much a tactical pipeline of script speak designed to lead a prospect into firstly […]