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Gail La Grouw is a leading authority in Strategic Performance Improvement, based in Auckland, NZ.

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Campaign Management

Review of New Media Analytics for the Obama Presidential Campaign

I finally had a chance on my weeks holiday to catch up with some reading and review and wanted to share this gem with you.
This video shares the experiences with Dan Siroker, previously of Google, then head of the New Media Analytics team for the Obama Campaign. Dan describes how the campaign used data to [...]