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Gail La Grouw is a leading authority in Strategic Performance Improvement, based in Auckland, NZ.

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Demand Forecasting

2 Common Errors in Demand Forecasting

Monday, March 23rd, 2009

The two most common errors that many companies make in demand forecasting are in:

The basis for forecasting
The confusion between demand and targets

Many product based companies tend to forecast based solely on SKU. The true demand for any product or service is for the features that a product or service has. Each SKU needs to be [...]