Marketing
Does Analytics Lead to Tunnel Vision?
Tuesday, January 4th, 2011I was reading some marketing material about growing a subscriber base and how easy it is to fool yourself into preaching to the converted. It got me thinking how the same could apply to analytics. The core foundation of analytics is to mine out those micro markets that offer the most profit. And there are [...]
Review of New Media Analytics for the Obama Presidential Campaign
Friday, November 6th, 2009I finally had a chance on my weeks holiday to catch up with some reading and review and wanted to share this gem with you. This video shares the experiences with Dan Siroker, previously of Google, then head of the New Media Analytics team for the Obama Campaign. Dan describes how the campaign used data [...]
When Facts Don’t Help Your Business
Tuesday, July 14th, 2009In a recent post by Seth Godin ‘Facts Always Win, Right?‘ he raises the challenge of when relying on facts gain be at the peril of your business. As a great advocate of making business decisions based on facts, rather than subjectively filtered personal emotions, I certainly support that different rules apply in marketing functions. [...]
2 Common Errors in Demand Forecasting
Monday, March 23rd, 2009The two most common errors that many companies make in demand forecasting are in: The basis for forecasting The confusion between demand and targets Many product based companies tend to forecast based solely on SKU. The true demand for any product or service is for the features that a product or service has. Each SKU [...]