About The Author

Gail La Grouw is a leading authority in Strategic Performance Improvement, based in Auckland, NZ.

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A Strategic Guide To Corporate Performance Using Business Intelligence.

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Keep Your Suppliers Close and Customers Closer

Monday, January 26th, 2009

Fear is one of the most prevalent emotions experienced during unstable economic times. Ensuring that you maintain a close relationship with suppliers and customers is essential to maintain confidence and an ongoing relationship.

BI Supports Sales Process Integrity

Wednesday, November 5th, 2008

There are those who believe that business intelligence driven selling and marketing is leading towards a more depersonalised style of selling – yet in reality, the opposite is true. The old mode of selling was very much a tactical pipeline of script speak designed to lead a prospect into firstly feeling discomfort with the status [...]