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Gail La Grouw is a leading authority in Strategic Performance Improvement, based in Auckland, NZ.

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Analytics

Does Analytics Lead to Tunnel Vision?

I was reading some marketing material about growing a subscriber base and how easy it is to fool yourself into preaching to the converted. It got me thinking how the same could apply to analytics. The core foundation of analytics is to mine out those micro markets that offer the most profit. And there are [...]