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Gail La Grouw is a leading authority in Strategic Performance Improvement, based in Auckland, NZ.

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Archive for November, 2009

Simplifying Business Measurement

When we attempt to measure the performance of a business we need to understand two things:

How the business is defined – the terms we use for various items and attributes
The measurement system to be used –

Business Terminology and Definitions
A business is defined in terms of functional systems – for example, Finance, Manufacturing Ops, Purchasing, Logistics, [...]

Review of New Media Analytics for the Obama Presidential Campaign

I finally had a chance on my weeks holiday to catch up with some reading and review and wanted to share this gem with you.
This video shares the experiences with Dan Siroker, previously of Google, then head of the New Media Analytics team for the Obama Campaign. Dan describes how the campaign used data to [...]