Measuring The Right Things, The Right Way
Much attention has been focused on how to measure the performance
of different parts of the business. Understanding the difference
between metrics used in performance measurement is key to gaining
true insight into both past, current and future performance.
There are three elements we must ensure are valide:
- We are measuring the right performance - that which drives performance
to a key strategic objective
- We are using the right measure - often the wrong metrics are
used, giving unreliable results
- Valid data is readily attainable - we may identify the right
key result area and metric to use, but are unable to access data.
This would be like using the best business intelligence analytics
tool with invalid data and expect to get a valid, usable outcome.
Lag Indicators
Many business activities are measured by lag indicators –
taken at the end of a process and only useful to tell us what has
happened. This has no value in changing an unfavourable outcome.
If the business uses lead indicators at various stages of the
process – then the business has the opportunity to make adjustments
along the way thereby increasing the degree to which the objective
of the process is achieved.
Financial performance indicators are lag indicators.
Lead Indicators
Process oriented indiviuals are more likely to use lead indicators
and gain a better result, than those who are results focused and
use lag indicators. This is why business intelligence capability
embedded throughout a process, often with the ability to make automatic
decisions focused on improving the final outcome is so valuable,
and certainly more so that standard business reporting which only
deals in end of process outcomes.
These principles apply to any part of a business, and to individuals.
If we were only to focus on the end result of our lives, we would
miss all the opportunities to change our style of working and living
to create a more successful and happier lifetime along the way.
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